At Classical KUSC we use an industry standard for measuring user loyalty. That standard is 3+ sessions per user and what says is that if a single user returns to the same website three different times (aka sessions) within a period, we will consider them loyal.
Why is the Magic Number 3?
I want to believe some intelligent quant knows this answer, but for now, I can only say that I don't know why it's three and not 5 or 10.
How do I set it Up?
Step 1 - Create a Master View
I always recommend analytics managers first create a view that is not the default one provided by Google. In my example below, it's called "Master View."
Step 2 - Click on this Link
All you have to do is select this Link (also available on NPR's digital services website), and it will do all the heavy lifting for you.
Create GA Segment Configuration - Loyal Users (3+ Sessions)
Step 3 - Apply the Segment Configuration to Your New View
Using the drop-down menu, select the view, and you're done.
Resources
Measuring listening behavior using Google Tag Manager
While redesigning Classical KUSC, one of our primary objectives was to improve how we measure radio listening online. Precisely, how do we measure listening behavior across our website,...
How to record which users are leaving your site on Google Analytics
As a website (or app manager), I oftentimes ask myself this question, "How many users are we sending to our external partner sites? Also, how many are...