Capture User Loyalty using Google Analytics Segment Configurations in less than three clicks.
At Classical KUSC we use an industry standard for measuring user loyalty. That standard is 3+ sessions per user and what says is that if a single user returns to the same website three different times (aka sessions) within a period, we will consider them loyal.
Why is the Magic Number 3?
I want to believe some intelligent quant knows this answer, but for now, I can only say that I don't know why it's three and not 5 or 10.
How do I set it Up?
Step 1 - Create a Master View
I always recommend analytics managers first create a view that is not the default one provided by Google. In my example below, it's called "Master View."
Step 2 - Click on this Link
All you have to do is select this Link (also available on NPR's digital services website), and it will do all the heavy lifting for you.