Hi, my name is Chris and I'm a native Angelino with a passion for music industry, social impact and technology. I am currently the Director of New Media for USC Radio Group where my team's focus is to create new digital businesses and revenue streams for non-profit radio. Over the years, my team and I have learned a lot about trying to innovate within the non-profit sphere and I figured it was time to share a few lessons, thoughts and challenges. Thanks for reading.