Writer Jonathan Swift observed, "Vision is the art of seeing things invisible." The product owner is a visionary who can envision the final product and communicate the vision. The product owner is also a doer who sees the vision through to completion. This includes describing requirements, closely collaborating with the team, accepting or rejecting work results, and steering the project by tracking and forecasting its progress. As an entrepreneur, the product owner facilitates creativity; encourages innovation; and is comfortable with change, ambiguity, debate, conflict, playfulness, experimentation, and informed risk taking.