I saw this excellent Kickstarter interview on Bleu, the entrepreneurial-style musician who earned $40k to start a record label. What I love most about this interview are Blue's five steps on how to ask for money:
Start out reminding people who you are and why they like you:
- Tell them your story (it'll be different for every person).
- Ask them for money.
- Tell them what they are going to get for their money.
- Tell them, "Thank You."
There are a million different ways you can put those five things together, so make it your own.