Bake Your Marketing Strategy Into Your Product
Great companies have marketing intentionally built into the DNA of their products. YouTubeâ€™s video sharing, Grouponâ€™s group buying, Methodâ€™s stunning packaging, Dropboxâ€™s shared folders, Kickstarterâ€™s crowd-funding. Maybe you didnâ€™t realize it, but just by using them youâ€™re part of their marketing team. Clever.